Expertise
A sector-specific visual strategy is key to communicating your brand clearly. We bring deep experience across these industries.
Industrial
Too often, branding in the industrial sector falls into the trap of being overly generic logos and identities that feel interchangeable, lack meaning, and do little to reflect a company’s real capabilities or culture. For medium to large industrial businesses, this is a missed opportunity. A well-executed brand not only communicates professionalism but also builds trust, attracts talent, and strengthens positioning in competitive markets. I’ve worked with several companies within mining, engineering and manufacturing to shift their visual presence from forgettable to focused developing branding that speaks clearly to their strengths and supports business growth across every level of stakeholder engagement.
Education
School branding often evolves slowly over time, and it can end up feeling inconsistent, outdated or disconnected from the current values of the community. A weak or dated visual identity can make it harder to attract enrolments, communicate clearly with families, or build pride among staff and students. A brand refresh can bring alignment, clarity, and renewed confidence to your school’s identity both internally and to the wider public.
I’ve worked with a number of schools to refine or completely overhaul their branding, always in collaboration with governing councils and school leadership. I understand the sensitivities around school branding and the importance of getting buy-in from all stakeholders. Together, we’ll create a look and feel that’s authentic, future-ready, and easy for your school to apply consistently.
Construction
In the construction space, branding is often overlooked or it’s reduced to the same tired logo on a white van. But the reality is, strong brand identity can help you win jobs, attract better talent, and separate your business from a crowd of lookalike competitors.
I work with construction companies at all stages whether you’re just getting established or scaling fast and help you craft a brand that reflects your capability, professionalism, and future direction. You only get one first impression. A strong brand makes sure it’s the right one.
Property
In the property space, perception matters. Whether you’re marketing a development, launching a new property brand, or repositioning in a changing market your visual identity can influence everything from investor confidence to buyer interest. Yet many property brands fall flat: overly corporate, hard to differentiate, or lacking personality.
I’ve helped property developers, agents and project marketers build standout brands that are as commercially effective as they are visually distinctive. From naming and logo development to signage and digital strategy, every piece is designed to communicate value, confidence and long-term appeal.
Tech and Innovation
Being at the cutting edge means your branding has to be, too. In fast-moving tech and innovation sectors, a dated or unclear brand identity can create hesitation with investors, confuse potential customers, and limit credibility. If you’re delivering something game-changing, your brand needs to reflect that level of ambition and clarity from the first impression.
I’ve worked closely with executive teams and boards in the tech space to define and develop visual identities that feel progressive, intelligent, and confidently positioned for growth. I also have experience presenting concepts to multiple stakeholder groups and aligning decision-makers around a bold, unified brand direction.
Government and Community
When your organisation supports people in the community whether through services, advocacy or connection your branding needs to communicate trust, care, and professionalism. For organisations partnering with government or the NDIS, the visual presentation of your brand can be the difference between credibility and uncertainty.
I’ve worked with a range of community organisations by helping them refine their message and develop accessible, warm and trustworthy visual brands. The goal is always the same: to build confidence in your audience and reflect the real impact of your work.
I’m always on the lookout
for collaborations with new clients.
Don’t be a stranger, let’s talk.
