Every great brand needs to start with an objective or a desired outcome. Why are you wanting to refresh, improve or build a new brand?
There are a couple of classic enquiries I get for branding:
- “Nathan, we are a start-up but we are wanting to enter the market with true credibility and a presence that can’t be ignored.”
- “Nathan, we’ve been in business X years and we’ve had a logo that has served it’s purpose, but we want our competitors and clients to start taking us seriously as a big player in our industry.”
- “Nathan, our brand has a rich heritage, our anniversary is coming up and we want to take our current image and modernise it without losing the legacy we’ve built since day one.”
What is branding? Branding gives your business the opportunity to seperate itself from your competitors by creating a lasting visual memory to your market or audience. Branding broken down includes individual assets such as colours, fonts, layouts, tone of voice, iconography and photography.
I help businesses find their personality, if your business is in need of a fresh identity let’s talk about how I can help you.