The strategy was simple, give the local community something fresh and exciting that will attract the interest of local shoppers and draw them in. Then leave it to the amazing Della’s crew, food and locally made coffee to convert customers.
After 7 successful years owning a local cafe in South Plympton, the owners of Della’s wanted to really give this new business a fresh and modern look. I was grateful to have been given full creative license to develop a memorable brand. The illustrations represented the members of the owners family including all the fury ones.